Root for Hemp was born in the time of the Barbie movie, Taylor Swift's Eras Tour, and Beyonce's Cowboy Carter. We are proudly women-owned, women-led, women-funded. We offer sustainable household solutions, crafted in partnership with Mother Earth. Our products are mindfully curated by women and are for everyone.
Root for Hemp is rooted in the cannabis movement, which was centered on the buds of the female plant. While the industry blossomed from the fruits of the female plant, the industry quickly became dominated by the Good Ol Boys. Early forces like Women Grow helped us reach peak representation at 37% of cannabis CEOs identifying as women in 2019, but by 2022 we fell to 23%. We were propelling more toward the Big Pharma model every year. Plastic packaging is everywhere, when you are buying a plant. The legal cannabis industry was exploding but still left behind those historically marginalized by the War on Drugs, women, and Mother Earth.
Industrial Hemp is just beginning to bud in the US and we still have the opportunity to try again, to do something better. At Root for Hemp, we see household needs as the unseen workhorse category that could drive widespread hemp adoption. Our relationship to the plant is rooted in its 12,000+ year tradition as a “camp flower’ – carried through eons of human migration, forever integral to our sense of home. Who do you think was cultivating those plants at home so long ago? Ancient plant ladies.
Today, women-identifying folks make 80% of household purchases; we are overwhelmingly making the decisions on what comes into our homes and what lights up our lifestyles. In exercising our choices freely, we can nurture our homes, our selves, our families, our communities, and our Earth.
We are here to teach folks about hemp’s rich history and bright future. We are here to empower everyone to make sustainable choices in small ways in your everyday household needs and habits. Everybody is included here.
We are on a mission to Root for Hemp, everyday.
